ABCDior - Interactive Table
Customize and sign your Dior bag, in real-time 3D, at your fingertips.
ABCDior Interactive Table is the retail installation created for Dior in 2021, presented as a pop-up in New York (SoHo), Singapore, Hong Kong, then China. A touch table powered by a real-time 3D engine lets visitors customize a Dior bag (colors, patterns, textures) and sign it, while exploring the brand's leather goods and embroidery in high definition, with personalized digital content to share. I served as creative technologist on a TouchDesigner architecture, with Dior Visual Merchandising leading concept and art direction.
Deployed in New York, Singapore, Hong Kong, China.
Technical details
The installation is built on a TouchDesigner architecture and a real-time 3D engine driven by an intuitive touch interface, capable of rendering leather finishes in high definition and generating personalized content. Deployed in New York (SoHo), Singapore, Hong Kong, then China.