Louis XIII - The Wheel of the Century
A high-end immersive retail experience: an LED floor, light, scent and sound that turn time around the Louis XIII decanter.
The Wheel of the Century is the high-end immersive retail experience created for Louis XIII, the prestige cognac of Remy Martin, deployed at SKP Beijing in 2023. Around the decanter, a large LED floor, an LED installation, scent diffusers designed with agence Magique and an immersive sound design compose a sensory staging of time and transmission. As lead creative technologist, I defined the production technology: a TouchDesigner platform drives the whole and Modulo media servers synchronize video, light and sound, with TETRO on technical direction, Athom Design on lighting and Losmo on development.
Technical details
The platform is not motorized: it is a large LED floor, complemented by an LED installation all around it, scent diffusers designed with agence Magique, and an immersive sound design. A TouchDesigner platform drives the whole, while Modulo media servers keep video, light and sound in sync. Technical direction with TETRO, lighting by Athom Design, development by Losmo.