Hublot — The Digital Forge
At Dubai Watch Week, every visitor becomes a craftsman of time and leaves with their own digital artifact.
"The Digital Forge" is the interactive experience created for Hublot at Dubai Watch Week 2023, presented in the Infinity Room. On an immersive touchscreen, the visitor handles the brand's signature materials in real time, embodies the Art of Fusion and generates a personalized digital artifact to take away. I carried its creative technology and technical direction: design, look dev, 3D printing, test system and, above all, the tracking of the material cubes on the screen, following an R&D phase that settled on a low-tech yet reliable solution. Developed in TouchDesigner and Notch, with Start-Rec on sound, Argot Studio on 3D and 99 Layers on technical direction. The installation was staged in Dubai.
Technical details
The central challenge was tracking the material cubes placed on the touchscreen. An R&D phase compared several technologies before settling on a deliberately low-tech yet reliable solution, ensuring both the tracking of the cubes and a real-time render. Developed in TouchDesigner and Notch, with 3D printing of the elements. Start-Rec on sound, Argot Studio on 3D, 99 Layers on technical direction.